MDM Captain Social Media Communication Guide
Social Media
Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being an MDM Captain.
Facebook Tips
Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.
Below is a list of ways you can begin engaging the Jaguar Nation Give Day!
Talk it up! Post interesting information about the area that you are supporting and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.
Tell everyone that the area that you are supporting is a part of Southern University Give Day. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.
Create a Facebook event and share the Southern University A&M College Page on August 31st. Invite your constituents to be part of Southern University Give Day so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite or joining our broadcast on SU Give Day; the whole event is worth celebrating!
Sample Facebook Posts
Save the date: Southern University Give Day is August 31st! You can be part of the celebration by giving to your favorite area. Visit https://su-giveday.blackbaud-sites.com/ to find out more.
The real success of Southern University Give Day will not be how much money we raise but the tremendous impact those dollars will have when Southern University puts them to work! Join the giving on August 31st at
Let’s show that JaguarNation is full of generosity! On August 31st, help us celebrate Southern University Give Day and continue [EXPLANATION OF MISSION]
○ To secure financial support for each of the five campuses of the Southern University System
○ To provide broader educational advantages for our students, encourage research among our faculty,
○ To advance the University’s role in helping to build an increasingly functional Louisiana.
I'm so excited to support Southern University Give Day! You can support our area by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating on August 31st.
On August 31st, give where your heart is! To support my fundraiser for Southern University Give Day, go to [LINK TO FUNDRAISER PAGE].
Twitter Tips
Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!
Below you will find a few tips to help you have success.
Follow @@SouthernUniversity Twitter account.
Tell your followers that you are fundraising for Southern University Give Day. Tell your followers about the specific area that you support and begin to build a story around that. Use some of the suggested tweets provided below.
Use #hashtags and @handles. Whenever you share information include the @@WeAreSouthern handle and #TrueBLUE to further spread the word. Show that you are a part of Southern University Give Day by using the hashtag in all of your tweets.
Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.
Share pictures, videos, and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in and sharing interesting articles about what you and others are doing shows that you are part of a community.
Tweet, retweet, and tweet again (especially during Southern University Give Day)!
Sample Twitter Posts
Are you ready to be a part of Southern University GIve Day Day? It’s a day to celebrate all the good going on at the Southern University #WeAreSouthern
Mark your calendars for August 31st. It will be a day for everyone to support Southern University Give Day. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #TrueBLUE
On August 31st, help us celebrate Southern University Give Day by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #TrueBLUE
Jaguar Nation let’s get pumped for Southern University Give Day! Join the conversation by following @@WeAreSouthern and retweeting any #TrueBLUE posts!
A little can go a long way when we get together and give together on August 31st for Southern University Give Day! [LINK TO FUNDRAISER PAGE] #TrueBLUE
Instagram Tips
Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.
Follow @southernu_br/ on Instagram.
Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.
Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience
Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Southern University Day will help you gain more followers, recognition, and traction in advance of Southern University Give Day.
Use #WeAreSouthern, in addition to other creative hashtags. 2-3 hashtags per post are the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the area that you support, then a broader hashtag tied to the cause (i.e., #TrueBLUE). Having a succession of hashtags helps with branding!
Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of Southern if applicable.
Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and Jaguar Spirit of Southern shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.